Branding: A Way to Connect With Display Ads – By Ted Dhanik

While display ads are seen as primary means of online promotions and marketing, there are those that believe it comes up short in many ways. Branding seems to be difficult for the primary idea that a banner ad can’t tell a story or create an emotional bond with potential customers. Consumers want to feel confident about what they purchase and that it will being improvements to or enhance their lives. It’s why they invest their time and money to get their hands on what they desire. And without catering to these ideas invested in current day advertising, such as branding, it is thought that display advertising may soon become replaced by newer and more advanced methods.

However, if treated as just another tool to build a marketing campaign, display advertising remains a viable element of promotions when worked in cooperation with others. Picture a website devoted to boating enthusiasts. At the top may be a banner promoting new types of sealant, specifically designed for boats. And embedded within the banner is the hyperlink to bring potential customers to the company’s website. However, what if it opened an expanding window with videos such as customer testimonials or product videos? The story is getting told and it all began with the attention received because of the banner ad. In addition, with the creation of live banners, even the very nature of the traditional banner is making way for new and improved versions.

With all of the above mentioned, display advertising isn’t dying. It’s just evolving with the times instead.

This information has been brought to your attention by Ted Dhanik and associates. For all of your advertising needs, a consultation with Ted Dhanik is a great way to start. Check out the website of Ted Dhanik to find out what he can do for your business.