How to Revamp Your Ice Cream Shop
Does your ice cream shop or gelato parlor need a makeover? A retail makeover can help boost sales for an otherwise struggling business. It can also keep existing customers coming back for more. Whether you’ve owned an ice cream parlor for many years or you’re launching a new gelato shop, the key to creating an attractive store is keeping it modern and fun.
But how do you give your store a facelift without going over your budget? It is possible to update your shop without spending a lot of money. Here are a few creative and affordable ideas on how to transform an ordinary ice cream parlor or gelato shop into a stylish space everyone will be drawn into.
Paint the walls. It’s amazing what a fast coat of pink, blue, or yellow paint can do to make your ice cream shop look new and welcoming. But before you head to your local hardware store, think twice about the color or colors of paint you want to use. Remember, you’re transforming the entire space, so you want to select a palette that can be used for the rest of the décor, furniture, and supplies. New paint can instantly transform a boring or uninviting space into a more cozy and fun environment.
Purchase new ice cream supplies. An easy way to add color and style to your retail space is to switch plain or boring ice cream supplies with new, colorful supplies, such as ice cream cups, drinking cups, serving spoons, tasting spoons, and to-go containers. Pick a color scheme that will match the walls and the rest of the décor. Customers will enjoy eating ice cream in bright colors such as fluorescent green, hot pink, and bright yellow.
Get personal. If you haven’t already, it’s time to personalize your ice cream or gelato supplies. Many ice cream supply stores offer personalized ice cream cups and to-go cups, which means your logo and name will be printed on the serving supplies. If you already have personalized supplies, consider getting a logo makeover. Hire an artist to revamp your current logo into an updated version of the old one. This way customers will know you’re still the same company but with a brand new look.
Put up wall art. Wall art is an affordable way to beautify your store while staying within your budget. Make sure that you stick to the same color scheme you used for the rest of the décor. You can also pick a theme for the wall art, such as vintage photos of old ice cream parlors or vintage photos of people eating ice cream.