How to Avoid Missed Opportunity in Display Advertising

This article was written by Ted Dhanik

Every missed click is a missed conversion, but you shouldn’t cry over every missed chance. There are some steps you can take to cut down on those incidents. Beyond targeting, new tools allow marketers to specifically single out users who have shown interest in your ads. Use retargeted display advertising to find these users, and give yourself a second chance at conversion.

Amplify Presence

The biggest benefit to retargeting is that it expands your branding at a reduced cost. Retargeting allows you to show your ad to a viewer multiple times to drive impact and retention.

Retargeting is also useful for amplifying your message on social networks. You can use retargeted banner advertising to reach a segment of your audience you know to be responsive, then make them an offer that excites them.

Long-Term Value

Retargeting also allows you to create alternate sales opportunities. For instance, a customer who purchases one product can be upsold accessories or new products if the deal is right. Rather than shotgunning your way to victory with PPC, you can just use display advertising and retargeting to alert customers of new buys.

Final Thoughts

Retargeting presents many options for outreach down the line. A customer is no longer a one-time event. With retargeting, you can upsell your clients with deals that are relevant and appealing.

Bio: Ted Dhanik is the president and co-founder of engage:BDR. Ted Dhanik is skilled in business development and lead generation using display advertising. Find Ted Dhanik online to learn more about banner advertising techniques.